diff --git a/src/api/adminSalesStats.ts b/src/api/adminSalesStats.ts
index 5017520..bcd1eea 100644
--- a/src/api/adminSalesStats.ts
+++ b/src/api/adminSalesStats.ts
@@ -16,6 +16,8 @@ export interface SalesSummary {
   active_subscriptions: number;
   active_trials: number;
   new_trials: number;
+  new_paid_subscriptions: number;
+  expired_subscriptions: number;
   trial_to_paid_conversion: number;
   renewals_count: number;
   addon_revenue_kopeks: number;
diff --git a/src/components/sales-stats/TrialsTab.tsx b/src/components/sales-stats/TrialsTab.tsx
index f041105..a074907 100644
--- a/src/components/sales-stats/TrialsTab.tsx
+++ b/src/components/sales-stats/TrialsTab.tsx
@@ -4,7 +4,7 @@ import { useTranslation } from 'react-i18next';
 import type { SalesStatsParams } from '../../api/adminSalesStats';
 import { salesStatsApi } from '../../api/adminSalesStats';
 import { SALES_STATS } from '../../constants/salesStats';
-import { ClockIcon, GiftIcon, PercentIcon, UserPlusIcon } from '../../components/icons';
+import { GiftIcon, PercentIcon, UserPlusIcon } from '../../components/icons';
 import { StatCard } from '../stats';
 
 import { DonutChart } from './DonutChart';
@@ -61,7 +61,7 @@ export function TrialsTab({ params }: TrialsTabProps) {
 
   return (
     <div className="space-y-4">
-      <div className="grid grid-cols-2 gap-3 sm:grid-cols-4">
+      <div className="grid grid-cols-1 gap-3 sm:grid-cols-3">
         <StatCard
           label={t('admin.salesStats.trials.totalRegistrations')}
           value={data.total_registrations}
@@ -80,12 +80,6 @@ export function TrialsTab({ params }: TrialsTabProps) {
           icon={<PercentIcon className="h-5 w-5" />}
           tone="success"
         />
-        <StatCard
-          label={t('admin.salesStats.trials.avgDuration')}
-          value={`${data.avg_trial_duration_days} ${t('admin.trafficUsage.days')}`}
-          icon={<ClockIcon className="h-5 w-5" />}
-          tone="neutral"
-        />
       </div>
 
       <div className="grid grid-cols-1 gap-4 lg:grid-cols-2">
diff --git a/src/locales/en.json b/src/locales/en.json
index eef7a36..41c7c93 100644
--- a/src/locales/en.json
+++ b/src/locales/en.json
@@ -1304,6 +1304,7 @@
         "activeSubs": "Active Subs",
         "activeTrials": "Active Trials",
         "newTrials": "New Trials",
+        "newPaid": "New Paid Subscriptions",
         "conversion": "Conversion",
         "renewals": "Renewals",
         "addonRevenue": "Add-on Revenue",
@@ -1314,7 +1315,6 @@
         "totalRegistrations": "Registrations",
         "trialsIssued": "Trials Issued",
         "conversion": "Conversion Rate",
-        "avgDuration": "Avg Duration",
         "byProvider": "By Registration Source",
         "dailyChart": "Daily Registrations & Trials",
         "registrations": "Registrations"
diff --git a/src/locales/fa.json b/src/locales/fa.json
index 377d506..00ef8c1 100644
--- a/src/locales/fa.json
+++ b/src/locales/fa.json
@@ -1177,6 +1177,7 @@
         "activeSubs": "اشتراک فعال",
         "activeTrials": "آزمایشی فعال",
         "newTrials": "آزمایشی جدید",
+        "newPaid": "اشتراک‌های پولی جدید",
         "conversion": "تبدیل",
         "renewals": "تمدید",
         "addonRevenue": "درآمد خدمات اضافی",
@@ -1187,7 +1188,6 @@
         "totalRegistrations": "ثبت‌نام‌ها",
         "trialsIssued": "آزمایشی صادرشده",
         "conversion": "نرخ تبدیل",
-        "avgDuration": "میانگین مدت",
         "byProvider": "بر اساس منبع",
         "dailyChart": "ثبت‌نام و آزمایشی روزانه",
         "registrations": "ثبت‌نام"
diff --git a/src/locales/ru.json b/src/locales/ru.json
index 3ad0fe5..d7bd867 100644
--- a/src/locales/ru.json
+++ b/src/locales/ru.json
@@ -1326,6 +1326,7 @@
         "activeSubs": "Активные подписки",
         "activeTrials": "Активные триалы",
         "newTrials": "Новые триалы",
+        "newPaid": "Новые платные подписки",
         "conversion": "Конверсия",
         "renewals": "Продления",
         "addonRevenue": "Доп. услуги",
@@ -1336,7 +1337,6 @@
         "totalRegistrations": "Регистрации",
         "trialsIssued": "Выданные триалы",
         "conversion": "Конверсия",
-        "avgDuration": "Средняя длит.",
         "byProvider": "По источнику регистрации",
         "dailyChart": "Регистрации и триалы по дням",
         "registrations": "Регистрации"
diff --git a/src/locales/zh.json b/src/locales/zh.json
index 9a188d9..9143769 100644
--- a/src/locales/zh.json
+++ b/src/locales/zh.json
@@ -1177,6 +1177,7 @@
         "activeSubs": "活跃订阅",
         "activeTrials": "活跃试用",
         "newTrials": "新试用",
+        "newPaid": "新增付费订阅",
         "conversion": "转化率",
         "renewals": "续订",
         "addonRevenue": "附加服务收入",
@@ -1187,7 +1188,6 @@
         "totalRegistrations": "注册数",
         "trialsIssued": "已发放试用",
         "conversion": "转化率",
-        "avgDuration": "平均时长",
         "byProvider": "按注册来源",
         "dailyChart": "每日注册与试用",
         "registrations": "注册"
diff --git a/src/pages/AdminSalesStats.tsx b/src/pages/AdminSalesStats.tsx
index 78a366e..ce59c47 100644
--- a/src/pages/AdminSalesStats.tsx
+++ b/src/pages/AdminSalesStats.tsx
@@ -12,6 +12,7 @@ import {
   BanknotesIcon,
   GiftIcon,
   PercentIcon,
+  PlusIcon,
   RepeatIcon,
   RocketIcon,
   SparklesIcon,
@@ -113,12 +114,26 @@ export default function AdminSalesStats() {
     return {
       revenue: computeDelta(summary.total_revenue_kopeks, prevSummary.total_revenue_kopeks),
       newTrials: computeDelta(summary.new_trials, prevSummary.new_trials),
+      newPaid: computeDelta(summary.new_paid_subscriptions, prevSummary.new_paid_subscriptions),
       renewals: computeDelta(summary.renewals_count, prevSummary.renewals_count),
       addonRevenue: computeDelta(summary.addon_revenue_kopeks, prevSummary.addon_revenue_kopeks),
       manualTopup: computeDelta(summary.manual_topup_kopeks, prevSummary.manual_topup_kopeks),
     };
   }, [summary, prevSummary]);
 
+  // Active-subscriptions trend = net change over the period (new paid − expired),
+  // shown relative to the count at the start of the period. The active count
+  // itself is a "right now" snapshot, so a plain period-over-period delta would
+  // always be zero — this shows real growth/shrinkage instead.
+  const activeDelta = useMemo<Delta | null>(() => {
+    if (!summary) return null;
+    const net = summary.new_paid_subscriptions - summary.expired_subscriptions;
+    if (net === 0) return null;
+    const base = summary.active_subscriptions - net;
+    const percent = base > 0 ? Math.round((Math.abs(net) / base) * 1000) / 10 : 100;
+    return { percent, trend: net > 0 ? 'up' : 'down' };
+  }, [summary]);
+
   const tabs: { id: TabId; label: string }[] = [
     { id: 'trials', label: t('admin.salesStats.tabs.trials') },
     { id: 'sales', label: t('admin.salesStats.tabs.sales') },
@@ -150,7 +165,7 @@ export default function AdminSalesStats() {
           {t('admin.salesStats.loadError')}
         </div>
       )}
-      <div className="grid grid-cols-2 gap-3 sm:grid-cols-4">
+      <div className="grid grid-cols-2 gap-3 sm:grid-cols-3 max-sm:[&>*:last-child:nth-child(odd)]:col-span-2">
         <StatCard
           label={t('admin.salesStats.summary.revenue')}
           value={
@@ -170,6 +185,14 @@ export default function AdminSalesStats() {
           value={summaryLoading ? '...' : (summary?.active_subscriptions ?? 0)}
           icon={<TicketIcon className="h-5 w-5" />}
           tone="accent"
+          delta={activeDelta}
+        />
+        <StatCard
+          label={t('admin.salesStats.summary.newPaid')}
+          value={summaryLoading ? '...' : (summary?.new_paid_subscriptions ?? 0)}
+          icon={<RocketIcon className="h-5 w-5" />}
+          tone="success"
+          delta={deltas?.newPaid}
         />
         <StatCard
           label={t('admin.salesStats.summary.activeTrials')}
@@ -207,7 +230,7 @@ export default function AdminSalesStats() {
                   0,
                 )
           }
-          icon={<RocketIcon className="h-5 w-5" />}
+          icon={<PlusIcon className="h-5 w-5" />}
           tone="accent"
           delta={deltas?.addonRevenue}
         />