diff --git a/src/api/coupons.ts b/src/api/coupons.ts
index 6a6820e..fc02445 100644
--- a/src/api/coupons.ts
+++ b/src/api/coupons.ts
@@ -10,6 +10,8 @@ export interface CouponBatch {
   period_days: number;
   coupons_total: number;
   wholesale_price_kopeks: number;
+  /** Сколько купонов партии может активировать один пользователь; 0 — без ограничения */
+  max_per_user: number;
   valid_until: string | null;
   is_revoked: boolean;
   created_at: string;
@@ -31,6 +33,7 @@ export interface CouponBatchCreateRequest {
   period_days: number;
   coupons_count: number;
   wholesale_price_kopeks?: number;
+  max_per_user?: number;
   valid_days?: number;
 }
 
@@ -99,6 +102,12 @@ export const couponsApi = {
   },
 
   // User: redeem a coupon for the current cabinet user
+  /** Полное удаление партии (в отличие от revoke, который гасит ссылки) */
+  deleteBatch: async (id: number): Promise<{ batch_id: number; deleted_coupons: number }> => {
+    const response = await apiClient.delete(`/cabinet/admin/coupons/${id}`);
+    return response.data;
+  },
+
   redeemCoupon: async (token: string): Promise<CouponRedeemResponse> => {
     const response = await apiClient.post('/cabinet/coupon/redeem', { token });
     return response.data;
diff --git a/src/locales/en.json b/src/locales/en.json
index f6247a3..de4dde5 100644
--- a/src/locales/en.json
+++ b/src/locales/en.json
@@ -3168,7 +3168,9 @@
         "validDaysHint": "0 or empty — perpetual",
         "create": "Create batch",
         "creating": "Creating…",
-        "cancel": "Cancel"
+        "cancel": "Cancel",
+        "maxPerUser": "Per-user limit",
+        "maxPerUserHint": "How many coupons from this batch one person may redeem. 0 — unlimited; use 1 for giveaways and contests."
       },
       "validation": {
         "nameRequired": "Enter the batch name",
@@ -3193,7 +3195,8 @@
         "validUntil": "Valid until",
         "perpetual": "Perpetual",
         "createdAt": "Created",
-        "linksTitle": "Active links ({{count}})"
+        "linksTitle": "Active links ({{count}})",
+        "maxPerUser": "Per user"
       },
       "revoke": {
         "button": "Revoke unredeemed ({{count}})",
@@ -3206,7 +3209,16 @@
       "errors": {
         "loadFailed": "Batch not found",
         "createFailed": "Failed to create the batch",
-        "revokeFailed": "Failed to revoke the batch"
+        "revokeFailed": "Failed to revoke the batch",
+        "deleteFailed": "Could not delete the batch"
+      },
+      "delete": {
+        "button": "🗑 Delete batch",
+        "confirmTitle": "Delete the batch?",
+        "confirmText": "{{count}} coupons will be deleted along with the batch itself.",
+        "redeemedWarning": "{{count}} of them are already redeemed. The redemption history will be lost; granted subscriptions are not revoked.",
+        "confirm": "Delete",
+        "success": "Batch deleted ({{count}} coupons)"
       }
     },
     "promocodes": {
diff --git a/src/locales/ru.json b/src/locales/ru.json
index 77050b9..72f742f 100644
--- a/src/locales/ru.json
+++ b/src/locales/ru.json
@@ -3560,7 +3560,9 @@
         "validDaysHint": "0 или пусто — бессрочно",
         "create": "Создать партию",
         "creating": "Создание…",
-        "cancel": "Отмена"
+        "cancel": "Отмена",
+        "maxPerUser": "Лимит на пользователя",
+        "maxPerUserHint": "Сколько купонов этой партии может активировать один человек. 0 — без ограничения; для раздач и конкурсов ставьте 1."
       },
       "validation": {
         "nameRequired": "Укажите название партии",
@@ -3585,7 +3587,8 @@
         "validUntil": "Действует до",
         "perpetual": "Бессрочно",
         "createdAt": "Создана",
-        "linksTitle": "Активные ссылки ({{count}} шт.)"
+        "linksTitle": "Активные ссылки ({{count}} шт.)",
+        "maxPerUser": "На пользователя"
       },
       "revoke": {
         "button": "Отозвать непогашенные ({{count}})",
@@ -3598,7 +3601,16 @@
       "errors": {
         "loadFailed": "Партия не найдена",
         "createFailed": "Не удалось создать партию",
-        "revokeFailed": "Не удалось отозвать партию"
+        "revokeFailed": "Не удалось отозвать партию",
+        "deleteFailed": "Не удалось удалить партию"
+      },
+      "delete": {
+        "button": "🗑 Удалить партию",
+        "confirmTitle": "Удалить партию?",
+        "confirmText": "Будет удалено купонов: {{count}} — вместе с самой партией.",
+        "redeemedWarning": "Среди них уже погашено: {{count}}. Пропадёт история активаций, выданные подписки не отзываются.",
+        "confirm": "Удалить",
+        "success": "Партия удалена (купонов: {{count}})"
       }
     },
     "promocodes": {
diff --git a/src/pages/AdminCouponCreate.tsx b/src/pages/AdminCouponCreate.tsx
index 2f6670f..7bdc31a 100644
--- a/src/pages/AdminCouponCreate.tsx
+++ b/src/pages/AdminCouponCreate.tsx
@@ -3,7 +3,7 @@ import { useNavigate } from 'react-router';
 import { useQuery, useMutation, useQueryClient } from '@tanstack/react-query';
 import { useTranslation } from 'react-i18next';
 import { createNumberInputHandler } from '../utils/inputHelpers';
-import { couponsApi, CouponBatchCreated } from '../api/coupons';
+import { couponsApi, type CouponBatchCreated } from '../api/coupons';
 import { tariffsApi } from '../api/tariffs';
 import { usePlatform } from '../platform/hooks/usePlatform';
 import { copyToClipboard } from '../utils/clipboard';
@@ -33,6 +33,7 @@ export default function AdminCouponCreate() {
   const [couponsCount, setCouponsCount] = useState<number | ''>(50);
   const [priceRubles, setPriceRubles] = useState<number | ''>('');
   const [validDays, setValidDays] = useState<number | ''>('');
+  const [maxPerUser, setMaxPerUser] = useState<number | ''>('');
   const [validationErrors, setValidationErrors] = useState<string[]>([]);
   const [serverError, setServerError] = useState<string | null>(null);
 
@@ -77,6 +78,7 @@ export default function AdminCouponCreate() {
       coupons_count: Number(couponsCount),
       wholesale_price_kopeks: priceRubles === '' ? 0 : Math.round(Number(priceRubles) * 100),
       valid_days: validDays === '' ? 0 : Number(validDays),
+      max_per_user: maxPerUser === '' ? 0 : Number(maxPerUser),
     });
   };
 
@@ -275,6 +277,21 @@ export default function AdminCouponCreate() {
             />
             <p className="mt-1 text-xs text-dark-500">{t('admin.coupons.form.validDaysHint')}</p>
           </div>
+          <div>
+            <label className="mb-1.5 block text-sm font-medium text-dark-300">
+              {t('admin.coupons.form.maxPerUser')}
+            </label>
+            <input
+              type="number"
+              value={maxPerUser}
+              onChange={createNumberInputHandler(setMaxPerUser, 0, 500)}
+              min={0}
+              max={500}
+              placeholder="0"
+              className="input w-full"
+            />
+            <p className="mt-1 text-xs text-dark-500">{t('admin.coupons.form.maxPerUserHint')}</p>
+          </div>
         </div>
 
         {/* Actions */}
diff --git a/src/pages/AdminCouponDetail.tsx b/src/pages/AdminCouponDetail.tsx
index 06ebaa4..85fd202 100644
--- a/src/pages/AdminCouponDetail.tsx
+++ b/src/pages/AdminCouponDetail.tsx
@@ -31,6 +31,7 @@ export default function AdminCouponDetail() {
 
   const batchId = Number(id);
   const [revokeConfirm, setRevokeConfirm] = useState(false);
+  const [deleteConfirm, setDeleteConfirm] = useState(false);
   const [copied, setCopied] = useState(false);
 
   const { data: batch, isLoading } = useQuery({
@@ -70,6 +71,28 @@ export default function AdminCouponDetail() {
     },
   });
 
+  const deleteMutation = useMutation({
+    mutationFn: () => couponsApi.deleteBatch(batchId),
+    onSuccess: (result) => {
+      queryClient.invalidateQueries({ queryKey: ['admin-coupon-batches'] });
+      setDeleteConfirm(false);
+      showToast({
+        type: 'success',
+        title: t('admin.coupons.delete.success', { count: result.deleted_coupons }),
+        message: '',
+      });
+      navigate('/admin/coupons', { replace: true });
+    },
+    onError: (err) => {
+      setDeleteConfirm(false);
+      showToast({
+        type: 'error',
+        title: t('admin.coupons.errors.deleteFailed'),
+        message: getApiErrorMessage(err, ''),
+      });
+    },
+  });
+
   const handleCopyAll = () => {
     if (!links) return;
     void copyToClipboard(links.links.join('\n'));
@@ -169,6 +192,12 @@ export default function AdminCouponDetail() {
             </span>
           </div>
         )}
+        {batch.max_per_user > 0 && (
+          <div className="flex justify-between gap-4">
+            <span className="text-dark-400">{t('admin.coupons.detail.maxPerUser')}</span>
+            <span className="text-dark-100">{batch.max_per_user}</span>
+          </div>
+        )}
         <div className="flex justify-between gap-4">
           <span className="text-dark-400">{t('admin.coupons.detail.validUntil')}</span>
           <span className="text-dark-100">
@@ -228,6 +257,49 @@ export default function AdminCouponDetail() {
         </PermissionGate>
       )}
 
+      {/* Delete — полностью убирает партию, в отличие от отзыва */}
+      <PermissionGate permission="coupons:edit" fallback={null}>
+        <button
+          onClick={() => setDeleteConfirm(true)}
+          className="w-full rounded-lg border border-error-500/30 px-4 py-2.5 text-error-400 transition-colors hover:bg-error-500/20"
+        >
+          {t('admin.coupons.delete.button')}
+        </button>
+      </PermissionGate>
+
+      {/* Delete confirmation */}
+      {deleteConfirm && (
+        <div className="fixed inset-0 z-50 flex items-center justify-center bg-dark-950/70 p-4">
+          <div className="w-full max-w-sm rounded-xl bg-dark-800 p-6">
+            <h3 className="mb-2 text-lg font-semibold text-dark-100">
+              {t('admin.coupons.delete.confirmTitle')}
+            </h3>
+            <p className="mb-2 text-dark-400">
+              {t('admin.coupons.delete.confirmText', { count: batch.coupons_total })}
+            </p>
+            {batch.redeemed_count > 0 && (
+              <p className="mb-4 text-sm text-warning-400">
+                {t('admin.coupons.delete.redeemedWarning', { count: batch.redeemed_count })}
+              </p>
+            )}
+            <div className="flex gap-3">
+              <button onClick={() => setDeleteConfirm(false)} className="btn-secondary flex-1">
+                {t('admin.coupons.revoke.cancel')}
+              </button>
+              <button
+                onClick={() => deleteMutation.mutate()}
+                disabled={deleteMutation.isPending}
+                className={`flex-1 rounded-lg bg-error-500 px-4 py-2 text-white transition-colors hover:bg-error-600 ${
+                  deleteMutation.isPending ? 'cursor-not-allowed opacity-50' : ''
+                }`}
+              >
+                {t('admin.coupons.delete.confirm')}
+              </button>
+            </div>
+          </div>
+        </div>
+      )}
+
       {/* Revoke confirmation */}
       {revokeConfirm && (
         <div className="fixed inset-0 z-50 flex items-center justify-center bg-dark-950/70 p-4">